In 9 days, we’ll be at our booth at the Toronto Yoga Show, as we’ve done 6 times before, even though we’ve never actually made a sale there. So why get a booth to not make a sale? Here’s why.
Building Relationships vs Selling
We don’t even try to sell at our booth because for something big, like the Yoga Trainer Fast Track, you need time to contemplate: Is it the right training? Is it a good investment?
Instead of selling, we listen to people about their training goals and get feedback. We look for those who are a good fit and, equally important, who is not. If someone is not sure, we want them to make an educated decision.
How to Make an Educated Decision about Buying a Training
This year we’re giving out a new postcard to help people make an educated decision.
Here’s the Front:
Here’s the Back:
Surveying Your Students
Potential trainers can take a pack of 20 postcards to give to their students.
If they get postcards back, that interest is a good indicator that YTT is worth the investment.
If no one returns the cards, keep building community and stay in touch.
Different Needs for Different Trainers
Some trainers sign on with us because they already know they need a Training and can afford to commit.
And some trainers, aren’t sure if they can afford the investment because they need to earn their money back right away.
We think the postcard will help both types of trainers we meet.
Free Resources to Ask Your Students
If you can make it to booth #627 in Toronto, we would love to give you a pack of postcards to give out to your students to get feedback.
If you can’t make it, you can get the postcard and more in the Free Info Session tools here:
See Us at the Booth or Live on Instagram and YouTube
We’ll be back in 2 weeks after the Yoga Show and let you know how it goes. We’ll post on Instagram and YouTube from our booth if you want to check it out live.
If you’re near Toronto, here’s a free ticket to the Yoga Show (we’re at booth 627) and how to find us:
